H&M -- documenting the story of one of the world's largest fashion retailers

Ingrid Giertz-Mårtenson

Business History, 2012, vol. 54, issue 1, 108-115

Abstract: The interest of fashion companies in documenting their history has been almost non-existent in Sweden until recently. For the Centre for Business History in Stockholm, the commission to secure the history of Sweden's largest fashion company and one of the world's largest fashion retailers, H&M, therefore offers new challenges. This study analyses the methods being used in this project. Apart from collecting, saving and digitising all existing documents from the company's 60 year-history, the documentation will be based on a considerable number of interviews with past and current employees. These oral history interviews will deal with a number of questions important to scholars doing contemporary business history.

Date: 2012
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DOI: 10.1080/00076791.2011.617203

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