The Americanisation that never was? The first decade of the Baden-Badener Unternehmergespräche, 1954--64 and top management training in 1950s Germany

Armin Grünbacher

Business History, 2012, vol. 54, issue 2, 245-261

Abstract: This article will investigate why German business leaders during the 1950s resisted the American lead for advanced management training but instead developed theirvery own model, the Baden-Badener Unternehmergespräche (BBUG). The article explains the origins, set-up and methods of the BBUG; it also analyses the background of the talks' participants during its first decade of existence. In so doing, it provides another viewpoint to the debate on the ‘Americanisation’ of German management in the post-war years.

Date: 2012
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DOI: 10.1080/00076791.2011.631118

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