Nestl� coping with Japanese nationalism: Political risk and the strategy of a foreign multinational enterprise in Japan, 1913-45

Pierre-Yves Donz� and Takafumi Kurosawa
Authors registered in the RePEc Author Service: Pierre-Yves Donzé

Business History, 2013, vol. 55, issue 8, 1318-1338

Abstract: This paper focuses on the strategy adopted by the MNE Nestl� in Japan between the establishment of a branch at Yokohama in 1913 and the end of World War II. It highlights the difficulties encountered by the firm in its attempts to open up and operate production facilities due to strong opposition from local condensed milk makers, supported by the state. Eventually, in 1934, Nestl� opened a factory by founding an incorporated company, ARKK, all of whose shareholders were Japanese working for Nestl�. Although the war drastically curtailed the activities of both Nestl� Japan and ARKK, the organisational facilities set up during the inter-war period provided a springboard for Nestl�'s post-war success in Japan.

Date: 2013
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DOI: 10.1080/00076791.2012.745065

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