Is sciencepreneurship the 21st century’s new skill? Understanding the complex interplay between business and science from the perspective of university students studying economics

Katalin Csekő, Tímea Juhász and Péter Berta

Journal of Contemporary Central and Eastern Europe, 2024, vol. 32, issue 2, 423-437

Abstract: The global economy is exposed to radical technical, technological, and managerial advances causing revolutionary changes in functioning of enterprises. Companies seem to have a growing demand for fusion-teams of workforces where different scientific fields are composed to ensure the complex but diversified analysis and solution of business problems. In striving for business success, firms are demanding a new, resolute attitude and mindset of their employees through which they are likely to address the ongoing challenges in a complex business context which is dedicated to Environmental, Social, and Governance requirements. The article attempts to reveal the Z generation’ s opinion about the subtle relationship between science and business and it presents how the current undergraduate students – the future decision-makers – of Budapest Business University perceive or synthesize the presence of scientific results in the modus operandi of entrepreneurial life.

Date: 2024
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DOI: 10.1080/25739638.2024.2367901

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