What’s in store: prospects and challenges for American street-level commerce

Conrad Kickert

Journal of Urban Design, 2021, vol. 26, issue 2, 159-177

Abstract: This paper surveys dynamics and trends that have influenced and continue to influence the three key tenants of American urban storefronts: retailers, food services, and personal services. By connecting academic literature, economic statistics, and real estate and marketing industry reports, the article outlines what these three street-level industries can expect in the foreseeable future. E-commerce, the experience economy, the Maker Economy, and regulatory, cultural and demographic shifts will have a profound impact on American urban storefronts – but certainly not always a negative one. Urban designers have a key role in ensuring vibrant, inclusive and resilient commercial streets.

Date: 2021
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DOI: 10.1080/13574809.2019.1686352

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