Insights into wayfinding: urban design exploration through the use of algorithmic eye-tracking software

Justin B. Hollander, Ann Sussman, Peter Lowitt, Neil Angus, Minyu Situ and Aliya Magnuson

Journal of Urban Design, 2023, vol. 28, issue 3, 274-295

Abstract: This paper seeks to use eye-tracking emulation software to understand and forecast the human responses to signage and directional cues in Massachusetts, USA. Using eye-tracking emulation software, this study measured the unconscious visual responses people are projected to have to designs and layouts in new built environments, focusing on what makes streets most walkable. The study found differences between the way the brain takes in conventional automobile-oriented residential developments versus new urbanist layouts, with the former lacking key fixation points. The study’s discoveries explain why new urbanist layouts promote walking effortlessly and conventional automobile-oriented residential developments cannot.

Date: 2023
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://hdl.handle.net/10.1080/13574809.2022.2118697 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:cjudxx:v:28:y:2023:i:3:p:274-295

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/cjud20

DOI: 10.1080/13574809.2022.2118697

Access Statistics for this article

Journal of Urban Design is currently edited by Professor Taner Oc, Professor Michael Southworth, Professor Matthew Carmona and Dr Elisabete Cidre

More articles in Journal of Urban Design from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().