The trend of “films as tourism promotion”: from picturesque landscapes to eco-consciousness in Vietnamese masses

Giang Hoang

Landscape Research, 2024, vol. 49, issue 8, 1139-1150

Abstract: Along with the intense globalisation process in Vietnam since the early 21st century, there has been a bloom of commercial films shot in the famous places of this country named ‘films as tourism promotion’. However, behind the eye-catching frames, the picturesque landscape, and the smooth cinematography, whether those films accompany the ecological discourse of preserving the indigenous natural environment is another complicated problem that needs to be challenged in this research. Since then, we will consider the effects of socialist nationalism and capitalism’s mass production on the eco-consciousness of the film audiences/masses, how they give the viewers a firm belief in the indestructible and sustainable beauty of the national landscapes, and how they distract the audience’s visual interest from practical issues. Also, we aim to examine the ecological status of these tourist sites after the movies were released to determine the chain-related environmental consequences of this cinematic trend.

Date: 2024
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DOI: 10.1080/01426397.2024.2354376

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