Home grown: the trials and triumphs of starting up a farmers' market in Waianae, Hawaii

Christy Inda, Anuenue Washburn, Sheila Beckham, Bryan Talisayan and Desiree Hikuroa

Community Development, 2011, vol. 42, issue 2, 181-192

Abstract: Improving access to healthy foods is fundamental to bolstering the overall health of a community. Farmers' markets are one way to make healthy foods more available while simultaneously enhancing the economic viability of the community. However, developing and sustaining a farmers' market is often easier said than done—requiring substantial resources, community cooperation and partnerships, copious amounts of creativity, and perseverance. This article chronicles the birth and growth of a farmers' market initiative in response to a community with unique socio-economic and health disparities, and offers practical advice based on experience for similar communities interested in creating farmers' markets. Specific innovative strategies used at this market include: the acceptance of Electronic Benefits Transfer (EBT) technology; free transportation; the inclusion of traditional Hawaiian food vendors; Hawaiian food-related cultural activities such as poi -pounding demonstrations; community-wide market development surveys; key partnerships with established agricultural organizations; and ongoing nutrition education/food demonstrations.

Date: 2011
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DOI: 10.1080/15575330.2011.520327

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