Fantasy machine: philanthrocapitalism as an ideological formation

Japhy Wilson

Third World Quarterly, 2014, vol. 35, issue 7, 1144-1161

Abstract: Philanthrocapitalism is promoted as a form of development funding that infuses philanthropy with the dynamism and innovation of capitalist enterprise. Millennium Promise is a philanthrocapitalist organisation based in New York, which finances the Millennium Villages Project (mvp) across 10 countries in sub-Saharan Africa. At the level of its discursive articulation Millennium Promise appears as a Foucauldian ‘anti-politics machine’: a mechanism of transnational governmentality devoted to the biopolitical production of entrepreneurial subjects organised in self-disciplining communities. Drawing on psychoanalytic theory and field research conducted in Uganda, I argue that philanthrocapitalism is better understood as an ideological formation, which mobilises a disavowed enjoyment of global inequality. In the case of Millennium Promise this enjoyment is structured by specific social fantasies: cause-related marketing campaigns invite Western consumers to enjoy their imagined distance from ‘African’ suffering; the mvp functions as a narcissistic mirror, which offers a reflection of capitalist society cleansed of its class antagonism; and, through the staging of messianic rituals, the mvp mobilises a shared enjoyment of pseudo-colonial relations of domination. I conclude that philanthrocapitalism is not an anti-politics machine but a fantasy machine, which demonstrates the limitations of Foucauldian critique, and forces us to confront our own relations to enjoyment.

Date: 2014
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DOI: 10.1080/01436597.2014.926102

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