Doing good or doing nothing? Celebrity, media and philanthropy in China

Jonathan Hassid and Elaine Jeffreys

Third World Quarterly, 2015, vol. 36, issue 1, 75-93

Abstract: Based on a statistical analysis of 91 celebrity-endorsed charities in the People’s Republic of China, this paper challenges the popular assumption that celebrity involvement with not-for-profit organisations attracts extensive media coverage. Although China is the largest media market in the world, previous studies of celebrity philanthropy have been conducted almost exclusively in a Western context. Such studies argue passionately for and against the role that celebrities can play in attracting attention to humanitarian causes, focusing on the activities of Western celebrities, corporations and consumers as essential or problematic promoters and providers of aid to people in developing countries. We show that – in China, at least – most of this debate is overblown. Rather than arguing in favour of or against celebrity philanthropy, we provide statistical results suggesting that celebrity endorsement has very little impact on press coverage of charities.

Date: 2015
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://hdl.handle.net/10.1080/01436597.2015.976019 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:ctwqxx:v:36:y:2015:i:1:p:75-93

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/ctwq20

DOI: 10.1080/01436597.2015.976019

Access Statistics for this article

Third World Quarterly is currently edited by Shahid Qadir

More articles in Third World Quarterly from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().