Challenges for the floriculture industry in a developing country: a South African perspective

Marianne Matthee, Wim Naudé and Wilma Viviers

Development Southern Africa, 2006, vol. 23, issue 4, 511-528

Abstract: The increasing numbers of global floriculture producers, and changes in the basis of competition in this international industry, make it important to evaluate the South African floriculture industry's competitive position. The industry employs more than 17 500 people and provides opportunities for rural employment. This article assesses the challenges facing the South African floriculture industry in the competitive global market, using a framework based on global value chain (GVC) and global commodity chain (GCC) analyses. An empirical study showed that the industry is insufficiently competitive and does not participate to its full potential in the global market. It is recommended that floriculture producers shift their focus from the domestic to the international market, as the domestic market is becoming saturated and its turnover is small. However, as enhancing the industry's competitiveness is a complex endeavour, the industry first needs to address the weaknesses identified.

Date: 2006
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://www.tandfonline.com/doi/abs/10.1080/03768350600927326 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:deveza:v:23:y:2006:i:4:p:511-528

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/CDSA20

DOI: 10.1080/03768350600927326

Access Statistics for this article

Development Southern Africa is currently edited by Marie Kirsten

More articles in Development Southern Africa from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().