Diversifying Rwanda's tourism industry: a role for domestic tourism

Joan Mazimhaka

Development Southern Africa, 2007, vol. 24, issue 3, 491-504

Abstract: Domestic tourism is an undeveloped theme in African tourism scholarship since the planning and promotion of tourism in most African countries is biased towards international tourism. Rwanda's tourism industry, anchored on the attractions of gorilla tourism for international visitors, is now being rebuilt after civil strife and genocide, and diversifying to encompass the promotion of cultural tourism. This paper examines the role of domestic tourism in Rwanda's developing tourism economy and argues that positive benefits can be obtained through the greater promotion of domestic tourism in the country.

Date: 2007
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DOI: 10.1080/03768350701445590

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