 Mega-events and small enterprise development: the 2010 FIFA World Cup opportunities and challengesChristian Rogerson Development Southern Africa, 2009, vol. 26, issue 3, 337-352 Abstract: A mega-event can be a catalyst for long-term outcomes for its host locality or country. Such events are thus of growing importance in the global economy. However, scholarship on mega-events has paid little attention to their implications for small enterprise development. This article addresses the way scholarship dealing with sport mega-events has neglected the small tourism firms. It examines the planning for the 2010 FIFA World Cup in South Africa. A key objective of the 2010 tourism planning is to spread the opportunities offered by this event widely, so as to include small tourism enterprises rather than just the large ones that control and dominate South Africa's tourism economy. The article presents evidence from a range of sources to highlight several challenges national government must deal with to achieve this goal. Keywords: Mega-events; small enterprise development; tourism small firms; 2010 FIFA World Cup (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:taf:deveza:v:26:y:2009:i:3:p:337-352 Ordering information: This journal article can be ordered from DOI: 10.1080/03768350903086630 Access Statistics for this article Development Southern Africa is currently edited by Marie Kirsten More articles in Development Southern Africa from Taylor & Francis Journals |
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