Economics at your fingertips  

The 2010 FIFA World Cup high-frequency data economics: Effects on international tourism and awareness for South Africa

Stan Du Plessis () and Wolfgang Maennig

Development Southern Africa, 2011, vol. 28, issue 3, 349-365

Abstract: The 2010 FIFA World Cup in South Africa was undoubtedly a great experience for both soccer fans and their South African hosts, and focused unprecedented and favourable media attention on South Africa. Despite the tournament's manifest success, however, its short-term impact on international tourism to South Africa, in the form of immediate positive effects on the economy, has turned out to be much smaller than expected or even as reported during the tournament -- as this paper shows, using high-frequency daily data on tourism. This sobering outcome may be attributable to self-defeating expectation effects and this paper is a warning against overly optimistic economic impact studies which could undermine the short-term benefits of major sporting events. The paper also investigates the awareness effects of sport mega-events, and potential long-term development effects, by using data from electronic social networks.

Date: 2011
References: Add references at CitEc
Citations: View citations in EconPapers (10) Track citations by RSS feed

Downloads: (external link) (text/html)
Access to full text is restricted to subscribers.

Related works:
Chapter: The 2010 FIFA World Cup High-frequency Data Economics: Effects on International Tourism and Awareness for South Africa (2012) Downloads
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Ordering information: This journal article can be ordered from

DOI: 10.1080/0376835X.2011.595994

Access Statistics for this article

Development Southern Africa is currently edited by Marie Kirsten

More articles in Development Southern Africa from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().

Page updated 2023-11-13
Handle: RePEc:taf:deveza:v:28:y:2011:i:3:p:349-365