A sport and sociocultural legacy beyond 2010: A case study of the Football Foundation of South Africa

Kamilla Swart, Urmilla Bob, Brendon Knott and Mushfieqah Salie

Development Southern Africa, 2011, vol. 28, issue 3, 415-428

Abstract: This study investigated the sport development and social legacy of the 2010 FIFA World Cup. It assessed the impact of an event-themed legacy project on Gansbaai, a non-host, small-town community in the Western Cape, South Africa. The Football Foundation of South Africa (FFSA) was established to capitalise on the increased excitement about football as a result of the 2010 mega-event, aiming to leave a sport and social development legacy in a region that might not otherwise directly benefit. The FFSA embarked on a project to accelerate social change and community integration in a racially divided community through sport. The short-term results indicate that the community has experienced an increased level of intangible legacies, such as youth development, social integration and community pride. The FFSA is leaving a sport and social legacy for the community beyond 2010. It will be necessary to monitor the impacts on a more long-term basis.

Date: 2011
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DOI: 10.1080/0376835X.2011.595997

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