Constraints to consumption of South Africa's national parks among the emerging domestic tourism market

Elizabeth A Kruger and Anneli Douglas

Development Southern Africa, 2015, vol. 32, issue 3, 303-319

Abstract: Tourism plays a recognised role in the South African economy, even though it is faced with a number of challenges including levels of seasonality, geographic spread and differing levels of travel and tourism culture within population groups. Literature speaks to the role that domestic tourism can play in addressing these challenges. Within the South African context, emerging markets are population groups entering the market in increasing numbers as domestic tourists, especially those previously neglected during the years of segregation through apartheid. The focus of this exploratory study was to identify the constraints that deter the South African emerging black domestic market from visiting national parks, and more specifically the Kruger National Park. A survey of 350 individuals support existing literature, but highlight the importance of time, distance and affordability as constraints to this market. The study identifies areas in which products could be adapted, as well as aspects that could be considered when formulating marketing messages aimed at this market.

Date: 2015
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://hdl.handle.net/10.1080/0376835X.2015.1010712 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:deveza:v:32:y:2015:i:3:p:303-319

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/CDSA20

DOI: 10.1080/0376835X.2015.1010712

Access Statistics for this article

Development Southern Africa is currently edited by Marie Kirsten

More articles in Development Southern Africa from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().