Can social networks improve job search behaviours among low-income youth in resource-limited settings? Evidence from South Africa

Gina Chowa, Rainier Masa, Neil Bilotta, Graham Zulu and Miranda Manzanares

Development Southern Africa, 2023, vol. 40, issue 4, 729-749

Abstract: Previous studies have established the importance of social networks in determining youth employment outcomes. The quality and quantity of social entities in social networks and effectively using them, have a positive influence on employment outcomes. However, limited evidence exists on the composition and role of social networks on youth employment in resource-limited countries. Our study addresses current evidence gaps by investigating the association of social networks and job search behaviours in a sample of South African youth who are neither in employment, education, or training (NEET). Our results indicate that the association of social networks with job search behaviours depends on the type of social network and job search behaviours. Having more people in youth’s social network was associated with a higher likelihood of attending a job interview but no association with job applications’ submission. Additional family members were positively associated with job interviews, as well. Age, gender, relationship status, geographic residence, formal postsecondary education, training experience, caregiver status, and mobile phone ownership were also associated with job search behaviours. Overall, our findings indicate that social networks, particularly family members, are more predictive of job interviews than job applications.

Date: 2023
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DOI: 10.1080/0376835X.2022.2120457

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