Crafting markets and fostering entrepreneurship within underserved communities: social ventures and clean energy provision in Asia

Sanjay Jain and James Koch

Entrepreneurship & Regional Development, 2020, vol. 32, issue 1-2, 176-196

Abstract: In this paper, we conceptualize markets for underserved communities as being constituted by local institutions that reflect the modalities of these individual’s lives. Using data on the activities that four social ventures across India, Bangladesh and Cambodia have undertaken to craft new markets for their clean energy solutions, we highlight how these actors incorporate their technologies within native material understandings, develop transaction systems consistent with resident consumption practices and entrench their organizations into the existing infrastructure. We term these processes indigenizing, microprovisioning and codeveloping, respectively. In meshing local context as part of their market crafting efforts, these ventures seed micro-entrepreneurship activity, generate employment for locals as well as improve standards of living within the community through the provision of productivity enhancing products and services. Our findings highlight the significance of engaging with local institutions as part of market crafting efforts in these scenarios. This paper offers insights that contribute to the sociology of markets, and poverty reduction via entrepreneurship literatures as well as have important practical and policy implications.

Date: 2020
References: Add references at CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
http://hdl.handle.net/10.1080/08985626.2019.1640481 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:entreg:v:32:y:2020:i:1-2:p:176-196

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/TEPN20

DOI: 10.1080/08985626.2019.1640481

Access Statistics for this article

Entrepreneurship & Regional Development is currently edited by Professor Alistair Anderson

More articles in Entrepreneurship & Regional Development from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().