Entrepreneurial learning under uncertainty: exploring the role of self-efficacy and perceived complexity

Magdalena Markowska and Johan Wiklund

Entrepreneurship & Regional Development, 2020, vol. 32, issue 7-8, 606-628

Abstract: The entrepreneurial learning literature remains underdeveloped and lacks a clear understanding of the learning process. Building on an in-depth case study of four Scandinavian gourmet restauranteurs, we argue that learning to act on entrepreneurial tasks involves opening-up and focusing processes. We propose a process model that specifies how changing perceptions of complexity and self-efficacy influence an individual’s preference for experimentation (opening up) and modelling (focusing) when acquiring new experience. Specifically, in situations perceived as complex, individuals will likely opt for modelling; however, individuals who feel highly self-efficacious will likely rely more on experimentation.

Date: 2020
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DOI: 10.1080/08985626.2020.1713222

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