Piety and profit; the moral embeddedness of an enterprising community

Onnolee Nordstrom, Edward McKeever and Alistair Anderson

Entrepreneurship & Regional Development, 2020, vol. 32, issue 9-10, 783-804

Abstract: We are interested in how morality can be sustained in entrepreneurial practice. We examine the interesting case of the Hutterites, a communal society who practice community entrepreneurship – entrepreneuring by the community and for the community. Arguing that culture provides values and that morals are cultural artefacts – we show how ethics determine the entrepreneurial practices of this remarkably successful entrepreneurial society. Our analysis explains how in this close-knit society, cultural morals and ethics of practice are perfectly aligned, embodied in practice and determine how entrepreneurship is practiced. The result is an economically viable society that preserves its ancient way of life and combines piety and profit. We demonstrate how cultural values shape entrepreneurial practice and how enterprising in this community is a change mechanism, yet also maintains social stability.

Date: 2020
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DOI: 10.1080/08985626.2020.1781935

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