 Towards a more proactive approach to brand protection: development of the Organisational Risk Assessment for Product Counterfeiting (ORAPC)Jay P. Kennedy, Jeremy Wilson and Ryan Labrecque Global Crime, 2017, vol. 18, issue 4, 329-352 Abstract: Through an adaptation of a terrorism risk assessment model, this article develops an initial proactive product counterfeiting risk assessment that is designed to focus upon a specific product’s risk for being counterfeited. The goal of developing this risk assessment is to help corporations identify the products that are most at risk for counterfeiting, thereby giving them the ability to focus their resources in the areas where the greatest opportunities for crime are present. This risk assessment is intended to serve as the first line of defence in a comprehensive and proactive brand owner strategy centred on identifying product-specific counterfeiting risk. The assessment comprises three factors that, together, capture a product’s counterfeiting risk level: the threat of product counterfeiting, the brand owner’s vulnerability to product counterfeiting and the potential consequences of a counterfeit product entering the market and reaching consumers. Date: 2017 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:taf:fglcxx:v:18:y:2017:i:4:p:329-352 Ordering information: This journal article can be ordered from DOI: 10.1080/17440572.2017.1313733 Access Statistics for this article Global Crime is currently edited by Carlo Morselli More articles in Global Crime from Taylor & Francis Journals |
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