Harnessing the power of dialogue: examining the impact of facebook content on citizens’ engagement

Georgios Lappas, Amalia Triantafillidou and Anastasia Kani

Local Government Studies, 2022, vol. 48, issue 1, 87-106

Abstract: The present study sheds light on the under-researched relationship between social media content and citizens’ engagement, as well as the impact of dialogic communication on citizens’ engagement. To this end, Facebook content of the five largest Greek municipalities was examined. A six-dimensional typology of social media content posted by local governments on Facebook was proposed. The results suggest that dialogic posts and posts that trigger offline participatory activities exerted significant influence on all forms of citizens’ online engagement. It is recommended that social media managers of local governments in Greece, as well as other countries with similar public administration styles and social media usage patterns, create dialogic loops with their citizenry by addressing users’ questions and concerns through Facebook posts. Moreover, they could publish rich media content on Facebook in the form of videos and posts that mobilise citizens to participate in various offline activities (e.g., events, council meetings).

Date: 2022
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://hdl.handle.net/10.1080/03003930.2020.1870958 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:flgsxx:v:48:y:2022:i:1:p:87-106

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/flgs20

DOI: 10.1080/03003930.2020.1870958

Access Statistics for this article

Local Government Studies is currently edited by Helen Hancock

More articles in Local Government Studies from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().