Selling Hollywood to China

James McMahon

Forum for Social Economics, 2021, vol. 50, issue 4, 414-431

Abstract: From the 1980s to the present, Hollywood’s major distributors have been able to redistribute U.S. theatrical attendance to the advantage of their biggest blockbusters and franchises. At the global scale and during the same period, Hollywood has been leveraging U.S. foreign power to break ground in countries that have historically protected and supported their domestic film culture. For example, Hollywood’s major distributors have increased their power in such countries as Mexico, Canada, Australia and South Korea. This paper will analyze a pertinent ‘test case’ for Hollywood’s global power: China and its film market. Not only does China have a film-quota policy that restricts the number of theatrical releases that have a foreign distributor (∼20 to 34 films per year), the Communist Party has helped the Chinese film business grow to have steady film releases and its own movie star system. Theoretically, China would be a prime example of a film market that would need to be opened with the assistance of the U.S. government. Empirically, however, the case of Chinese cinema might be a curious exception; we can investigate how a political economic strategy rooted in explicit power is reaching a limit. Hollywood is, potentially without any other option, taking a more friendly, collaborative approach with China’s censorship rules and its quota and film-production laws.

Date: 2021
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://hdl.handle.net/10.1080/07360932.2020.1800500 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:fosoec:v:50:y:2021:i:4:p:414-431

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/RFSE20

DOI: 10.1080/07360932.2020.1800500

Access Statistics for this article

Forum for Social Economics is currently edited by William Milberg, Dr Wolfram Elsner, Philip O'Hara, Cecilia Winters and Paolo Ramazzotti

More articles in Forum for Social Economics from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().