Strategies of Korean firms in china's high-tech market: Striving for a new and sustainable business model

Mihnsoo Kim

Global Economic Review, 2004, vol. 33, issue 3, 61-75

Abstract: China has become a strategically important market for Korean companies. While cooperating with China is obviously important for their success and survival, a more difficult question lies in finding a new and sustainable business model applicable to China. This paper studies the current challenges and strategies of Korean Small and Medium-sized Enterprises (SMEs) in the high-tech market such as the mobile handset and online game industries that are trying to extend their business to China. It focuses on the issue that Korean firms face in order to find a way to survive and integrate with a rising China. By conducting an in-depth firm level analysis, it examines their successes and failures in terms of what parts of the value chain they specialize in and how they establish a division of labor with China.

Keywords: Korean SMEs; China's mobile handset and online game market; strategy; business model; division of labor; value chain (search for similar items in EconPapers)
Date: 2004
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DOI: 10.1080/12265080408449855

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