Cultural Preservation and Urban Development: Case Studies on Chinese Old Brand Enterprise

Jijiao Zhang

Global Economic Review, 2018, vol. 47, issue 1, 37-46

Abstract: When we talk about “City Development, Preservation, and Hospitality”, we do not forget to discuss Chinese Old Brand Enterprises. These enterprises, labeled with distinctive historical character, enjoy high reputation and wide recognition, are very important parts of urban cultural preservation and economic development. Nowadays, China is called an emerging economy in the world. In fact, China has a long history of business tradition for thousands of years. Especially, Chinese Old Brand Enterprises are those that inherit Chinese traditional culture and bear unique techniques, products, and services in their operations. The urban system in most countries is influenced by market forces and enterprises. Cities that produce goods and services that are in demand and attract people to live in them will have faster growth than those that do not.

Date: 2018
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DOI: 10.1080/1226508X.2017.1393723

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