Decision Utility and Anticipated Discrete Emotions: An Investment Decision Model

Philip Y. K. Cheng

Journal of Behavioral Finance, 2014, vol. 15, issue 2, 99-108

Abstract: Integrating theories and findings from various disciplines, we develop a decision utility model to explain how anticipated discrete emotions mediate investment decisions. We illustrate the model with the anticipated discrete emotions of a hypothetical Ponzi scheme investor and suggest practical measures to manage financial risks, emotionally.

Date: 2014
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DOI: 10.1080/15427560.2014.908885

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