The Core of Predation: The Predatory Core—Finding the Neurobiological Center of Financial Predators and Preys

Olivier Mesly

Journal of Behavioral Finance, 2014, vol. 15, issue 3, 214-225

Abstract: This paper proposes a theoretical view of the financial predator and prey's brain, with the hypothalamus being the core cerebral structure driving financial predatory behaviors. This model will hopefully help opening doors to possible better management as it appears that the number of financial scandals that have their source in the malevolent behavior of a selected few keeps rising. Indeed, neuromarketing is an emerging trend but lots of work remains to be done. This paper suggests that future research could be oriented toward the understanding of the predatory core in human behavior, more specifically referred to as the black box of consumers.

Date: 2014
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DOI: 10.1080/15427560.2014.942865

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