Wealth Maximization in the Context of Blind Trust – A Neurobiological Research

Olivier Mesly

Journal of Behavioral Finance, 2015, vol. 16, issue 3, 250-266

Abstract: This paper reviews the paradigm of financial decision making as being oblivious to sentiments such as blind trust. It is based on a recent neurobiological study in which participants' brains were scanned using functional magnetic resonance imaging (fMRI) technology. The study was devised on the tenets of the consolidated model of financial predation (CMFP). It is shown that participants do not target profit maximization concurrently with cost minimization when put in a situation of blind trust. Trust is revealed as a multidimensional construct having mathematical links with other constructs such as perceived predation, cooperation and reward.

Date: 2015
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DOI: 10.1080/15427560.2015.1065263

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