Consumer Co-creation and Situated Creativity

Jason Potts, John Hartley, John Banks, Jean Burgess, Rachel Cobcroft, Stuart Cunningham and Lucy Montgomery

Industry and Innovation, 2008, vol. 15, issue 5, 459-474

Abstract: This paper examines the industrial dynamics of new digital media from the perspective of consumer co-creation. We find that consumer-producer interactions are an increasingly important source of value-creation. We conclude that cultural and economic analysis might be usefully united about these themes, and that situated creativity should be construed as analysis of an ongoing co-evolutionary process between economic and cultural dynamics.

Keywords: Consumer co-creation; creative industries; evolutionary economics; cultural studies (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (14)

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DOI: 10.1080/13662710802373783

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