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Sound Affects: Competing with Quality in the Swedish hi-fi Industry

Anders Waxell and Johan Jansson

Industry and Innovation, 2013, vol. 20, issue 4, 316-335

Abstract: Traditionally, literature on competitiveness has focused on innovation in networks and/or embedded in local/regional milieus. This paper examines the concept of quality and quality processes as an additional way of understanding the competitiveness of small and highly niched industries. In the theoretical framework, applied on the Swedish hi-fi industry, quality is identified as a promise and divided into three dimensions labelled 'performance', 'projection' and 'protection'. The quality framework provides a useful tool for analysing measurable and non-measurable aspects of quality sound and sound reproduction. Also, it is argued that competitiveness is stimulated when a product is associated with one of the quality dimensions and when a strong quality perception is inherent throughout the production network. Moreover, we find that quality processes are spatially embedded and that location facilitates both place-based branding and localised learning.

Date: 2013
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DOI: 10.1080/13662716.2013.805931

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