Platform participants hedging risk: post-alliance technology search of a platform participant and a rival platform

Hyun Ju Jung

Industry and Innovation, 2023, vol. 30, issue 6, 719-753

Abstract: Using Oracle’s enterprise software platform ecosystem, we demonstrate how the platform players involved in or affected by alliances adjust their post-alliance technology search behaviours to address potential competitive challenges. While both platform owners and platform participants increase searches for each other’s technology after the formation of a technology alliance, we find that the latter also increase the technology searches for the main rival platform owner, likely in order to hedge the risk of being exclusively tied to the former. We further find that the rival platform owner also increases searches for the technology of the platform participant in order to neutralise potential competitive threats from the focal alliance. In doing so, this study cross-pollinates the separate research streams of platform ecosystems and alliances in order to examine the competitive interplays between platform player and the resulting technological evolution in a platform ecosystem.

Date: 2023
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://hdl.handle.net/10.1080/13662716.2022.2144146 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:indinn:v:30:y:2023:i:6:p:719-753

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/CIAI20

DOI: 10.1080/13662716.2022.2144146

Access Statistics for this article

Industry and Innovation is currently edited by Associate Professor Mark Lorenzen

More articles in Industry and Innovation from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().