A debate: does Lean Startup represent a giant leap?

Christopher L. Tucci, Yuliya Snihur, Elena Novelli and Teppo Felin

Industry and Innovation, 2025, vol. 32, issue 4, 500-511

Abstract: The Lean Startup approach, introduced by Eric Ries in 2011, has become a widely recognised method in entrepreneurship, emphasising rapid experimentation, customer feedback, and iterative development over traditional business planning. Building on a debate from the DRUID 2023 conference, this article presents scholarly reflections on whether the Lean Startup represents a ‘giant leap’ in our understanding of entrepreneurship, offering arguments both for and against this claim. The discussion highlights both the strengths and limitations of the Lean Startup approach, ultimately emphasising the need for a nuanced perspective on the conditions under which tools such as the Lean Startup are most effective to foster entrepreneurship and business model innovation.

Date: 2025
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DOI: 10.1080/13662716.2025.2476431

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