e-commerce: implications for firm strategy and industry Configuration

Martin Kenney and James Curry

Industry and Innovation, 1999, vol. 6, issue 2, 131-151

Abstract: The impact of the Internet on business activity and industry strategy is now starting to be appreciated. Established corporations as well as startup firms are utilizing the Internet to create new markets and reorganize existing markets. Ubiquity and low cost make the Internet a powerful force for transforming business activity and facilitating now venture creation. The paper argues that new commercial patterns are being created through firms' resorting to online retailing, opening portions of their information systems to customers, and linking firm processes directly to consumers by moving functions such as purchasing online.

Date: 1999
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DOI: 10.1080/13662719900000008

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