Pricing of a new product with consumer learning

Sunku Hahn

International Economic Journal, 2005, vol. 19, issue 1, 37-49

Abstract: Sometimes firms sell their products only for a limited time. This phenomenon can be interpreted as the firms' strategy to increase their profits by prohibiting consumers from learning their personal values of the product as time passes. This explanation can also be used to explain the firms' strategy to set low prices on their new products for only a limited time.

Keywords: Deadline of purchase; consumer learning; increasing price (search for similar items in EconPapers)
Date: 2005
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DOI: 10.1080/1351161042000320362

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