Using machine learning to predict self-exclusion status in online gamblers on the PlayNow.com platform in British Columbia

Stephanie Finkenwirth, Kent MacDonald, Xiaolei Deng, Tilman Lesch and Luke Clark

International Gambling Studies, 2021, vol. 21, issue 2, 220-237

Abstract: The identification of disordered gambling in the online environment may enable interventions to be targeted to those users experiencing harms. We tested the performance of machine learning in classifying online gamblers with and without a record of voluntary self-exclusion (VSE). We analyzed a one year dataset from PlayNow.com, the provincially owned online gambling platform in British Columbia, Canada. The primary model compared 2,157 gamblers with a record of VSE enrollment (6 months to 3 years) against 17,526 non-VSE controls, using 20 input variables of gambling behavior. Machine learning (random forest classifier) achieved an Area Under the Receiver Operating Characteristic curve (AUROC) of 0.75 (SD = 0.01). The input variable with the greatest predictive signal (based on feature importance values) was Variance in Money Bet per Session. Further analyses tested a logistic regression model as a benchmark, and tested the impact of key modeling decisions (including use of a balanced dataset, and data inclusion threshold). Across all models, machine learning algorithms were able to predict VSE status with performance between 0.65 and 0.76, using our behavioral inputs. These results provide proof-of-principle data for the applied use of behavioral tracking to identify disordered gambling, and highlight the importance of behavioral inputs reflecting betting variability.

Date: 2021
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DOI: 10.1080/14459795.2020.1832132

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International Gambling Studies is currently edited by Katie Donnelly, David Marshall, Bronwyn Stuart, Alex Blaszczynski and Jan McMillen

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