A Profile of Lottery Players in Guangzhou, China

Zeng Zhonglu and Zhang Dongmei

International Gambling Studies, 2007, vol. 7, issue 3, 265-280

Abstract: This research reports results from a survey of 1,101 lottery ticket buyers in Guangzhou, China. We found that the majority of lottery ticket buyers were young and middle-aged males with above-average-income and an education of high school/professional school or higher. Their buying behaviour usually continued for many years once they began to play. The amount of each purchase was moderate. Most reported spending less than 10% of their monthly income on the lottery each month. The majority claimed to buy lottery tickets purely for entertainment purpose while the second largest group bought lottery tickets in order to win money. The lottery business has provided more choices for meeting people's entertainment needs, and has great potential for further development. However, there were a relatively high percentage of buyers who bought lottery tickets beyond the level that was probably affordable given their income. This group should be paid special attention in order to avoid negative effects of the lottery.

Date: 2007
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DOI: 10.1080/14459790701601430

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International Gambling Studies is currently edited by Katie Donnelly, David Marshall, Bronwyn Stuart, Alex Blaszczynski and Jan McMillen

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