Employer Brand of Choice: an employee perspective

Victoria Bellou, Ioannis Chaniotakis, Ioannis Kehagias and Irini Rigopoulou

Journal of Business Economics and Management, 2015, vol. 16, issue 6, 1201-1215

Abstract: This study seeks to contribute in the field of the ideal employer, by determining the Employer Brand of Choice and its core components. In doing so, a pilot study was initially conducted to delineate these components. Evidence from 896 working adults that participated in a field study support the multi-dimensionality of the construct Employer Brand of choice, highlighting the role of “Remuneration”, “Relationships”, “Opportunities for Self Development”, “Recognition”, and “Corporate Image”. These findings not only offer a concrete and holistic theoretical base of Employer Brand of Choice, but they can also serve as a managerial guide towards enhancing companies’ ability to attract, retain and motivate talented individuals.

Date: 2015
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DOI: 10.3846/16111699.2013.848227

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