Creativity at work: the production of work for sale by brand ambassadors

Guillaume Dumont

Journal of Cultural Economy, 2018, vol. 11, issue 1, 69-82

Abstract: Creative work has emerged at the core of the new economy and is primarily studied in the art and the media, music and advertising business. This article presents data from an ethnographic research with professional rock climbers. It argues that the production of work for sale by these climbers is a form of creative work. The thread of the argument is twofold. First, their work is inextricably intertwined and paced with highly creative activities. Second, it is anchored in a complex system of communication aiming for the production and dissemination of experiences through media production.

Date: 2018
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://hdl.handle.net/10.1080/17530350.2017.1403947 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:jculte:v:11:y:2018:i:1:p:69-82

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/RJCE20

DOI: 10.1080/17530350.2017.1403947

Access Statistics for this article

Journal of Cultural Economy is currently edited by Michael Pryke, Joe Deville, Tony Bennett, Liz McFall and Melinda Cooper

More articles in Journal of Cultural Economy from Taylor & Francis Journals
Bibliographic data for series maintained by ().