The business of film music in mainstream Nollywood: competing without advantage

Emaeyak Peter Sylvanus and Obiocha Purity Eze-Emaeyak

Journal of Cultural Economy, 2018, vol. 11, issue 2, 141-153

Abstract: This article addresses the business of film music in mainstream Nollywood. It does so by focusing on the materiality of the industry as an institution: its social organisation and systems of film music production; markets; networks; and power relations. Specifically, the arguments rely on social organisational theories, and economic concepts such as vertical integration and market competition alongside inferences from interviews with insider-practitioners. Findings reveal that the Nollywood film music industry is characterised by non-institutionalised vertical integration within a perfectly competitive market in which its film music composers are, essentially, competing without advantage.

Date: 2018
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DOI: 10.1080/17530350.2017.1409131

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