When means and ends coincide: on the value of DiY

Evangelos Chrysagis

Journal of Cultural Economy, 2020, vol. 13, issue 6, 743-757

Abstract: This article focuses on the relationship between ‘Do-it-Yourself’ (DiY) music practices and value. Based on anthropological fieldwork conducted in Glasgow between 2010 and 2011, it provides an ethnographic examination of a music collective that started off as an online blog and subsequently evolved into a record label and a live music promoter. The article considers the DiY values that pervaded the collective’s views and practices, as well as how their music activities produced value. I suggest that DiY is a notion that can help us develop a nuanced understanding of ‘value,’ because it embodies the co-existence of different and interpenetrating types of value, spanning the realms of ethics, politics and the economy. That DiY consolidates diverse forms of value further indicates its importance for cultural policy: instead of taking for granted how value is produced and by whom, and how different types of value are related, or accepting a priori the usefulness of ‘value’ as an analytical category, DiY shows that these should rather be objects of ethnographic inquiry.

Date: 2020
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DOI: 10.1080/17530350.2019.1646158

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