The haptic visuality of financial trading

Deniz Coral

Journal of Cultural Economy, 2024, vol. 17, issue 5, 567-587

Abstract: This article offers a sideways approach to analyzing market visualizations on trading screens as a part of the sensoryscapes of financial trading. Based on ethnographic research on the trading floor of a market-maker investment bank in Istanbul, I develop an anthropologically driven interdisciplinary lens built on social studies of finance (SSF) and film and media studies. Through this lens, I use ‘haptic’ (Marks, Laura U. 2000. The Skin of the Film: Intercultural Cinema, Embodiment, and Senses. Duke University Press) as a key analytic and argue that markets on screens generate a haptic visuality that shapes traders’ bodily, sensuous, affective, and emotional engagements with markets. In this way, I offer an alternative reading of Beunza and Stark’s conceptualization of pattern recognition and re-cognition by bringing it back to the works of Knorr Cetina and Bruegger. I show that traders’ aspirations, intuition, and memories take part in pattern recognition and re-cognition, transforming these experiences into subjective and embodied knowledges and practices. Hence, I expand social scientific studies on financial trading by demonstrating that intersubjective relations with anonymous market actors require self-embedding into market visualizations, through which one can engage with the faces of markets as a face that touches back to the haptic visuality of markets on screens.

Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/17530350.2024.2323690 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:jculte:v:17:y:2024:i:5:p:567-587

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/RJCE20

DOI: 10.1080/17530350.2024.2323690

Access Statistics for this article

Journal of Cultural Economy is currently edited by Michael Pryke, Joe Deville, Tony Bennett, Liz McFall and Melinda Cooper

More articles in Journal of Cultural Economy from Taylor & Francis Journals
Bibliographic data for series maintained by ().