ASSEMBLING MEDIA CULTURE

Gerard Goggin

Journal of Cultural Economy, 2009, vol. 2, issue 1-2, 151-167

Abstract: In this paper, I consider the problematic of assembling culture from the standpoint of media. Specifically I take the example of mobile media -- emergent digital networked technologies that centre on cellular mobile networks, but also intersect with other technologies such as the Internet and portable music and video devices. My particular interest is in these new assemblages of media culture in which mobiles are now centrally implicated. To explore this, I look closely at the case of mobile television -- a new media technology battling controversies, indifference and user antipathy in order to find a stable, ‘blackboxed’ form. Media is relatively undertheorized in relation to assemblage, and in mobile media we find an excellent case in point of what exactly is at stake in contemporary constructions of culture and the social.

Date: 2009
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DOI: 10.1080/17530350903064162

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