MULTIPLICITY JUSTIFIES CORPORATE STRATEGY

Mikael Ottosson and Vasilis Galis

Journal of Cultural Economy, 2011, vol. 4, issue 4, 455-475

Abstract: This study conducts an analysis of the relationship between strategic theory, industry- or market-wide practices, valuation metrics, and justification rhetoric in performing strategic practice. In doing this, we refer to Michel Callon on the performativity of economics and Boltanski and Thévenot on the justification of strategic action. The paper introduces an analytical framework for studying the corporate strategy pragmatics of a forest industry company – Stora Enso – over the 1990–2008 period. The authors argue that Stora Enso's corporate strategy is justified by and represents the outcome of multiple performances that coexist and interact with each other. These multiple performances, ranging from general strategic management conceptual theories to industry-wide practices and valuation metrics, may lead to conflict when creating successful businesses.

Date: 2011
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/17530350.2011.609712 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:jculte:v:4:y:2011:i:4:p:455-475

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/RJCE20

DOI: 10.1080/17530350.2011.609712

Access Statistics for this article

Journal of Cultural Economy is currently edited by Michael Pryke, Joe Deville, Tony Bennett, Liz McFall and Melinda Cooper

More articles in Journal of Cultural Economy from Taylor & Francis Journals
Bibliographic data for series maintained by ().