SOCIAL NETWORKS AND CULTURAL WORKERS
Jennifer Pybus
Journal of Cultural Economy, 2013, vol. 6, issue 2, 137-152
Abstract:
The cultural worker is a key figure in social networks, producing the vast amounts of data which are integral to the profits sites of sites such as Facebook. This paper develops a conceptual framework that accounts for the contradictory ways in which user-generated data both extends networks of connectivity, while simultaneously renders subjects more productive within our information economy. By theorizing the digital profile as a personal archive I want to account for the ways in which digital archives of users on-line straddle the fine line between extension and domination, or rather between a desire for connectivity and the accumulation of surplus value based on the immaterial labour of those who frequent these socially networked spaces. The archive as a conceptual framework offers a theoretical paradigm to grasp the impact social media is having on the everyday lived experiences of users participate on-line and who are ultimately rendered productive as a very specific manifestation of the cultural worker -- the prosumer.
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:taf:jculte:v:6:y:2013:i:2:p:137-152
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DOI: 10.1080/17530350.2012.742850
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