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SOCIAL NETWORKS AND CULTURAL WORKERS

Jennifer Pybus

Journal of Cultural Economy, 2013, vol. 6, issue 2, 137-152

Abstract: The cultural worker is a key figure in social networks, producing the vast amounts of data which are integral to the profits sites of sites such as Facebook. This paper develops a conceptual framework that accounts for the contradictory ways in which user-generated data both extends networks of connectivity, while simultaneously renders subjects more productive within our information economy. By theorizing the digital profile as a personal archive I want to account for the ways in which digital archives of users on-line straddle the fine line between extension and domination, or rather between a desire for connectivity and the accumulation of surplus value based on the immaterial labour of those who frequent these socially networked spaces. The archive as a conceptual framework offers a theoretical paradigm to grasp the impact social media is having on the everyday lived experiences of users participate on-line and who are ultimately rendered productive as a very specific manifestation of the cultural worker -- the prosumer.

Date: 2013
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Citations: View citations in EconPapers (2)

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DOI: 10.1080/17530350.2012.742850

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Journal of Cultural Economy is currently edited by Michael Pryke, Joe Deville, Tony Bennett, Liz McFall and Melinda Cooper

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