Prototyping and Contemporary Anthropological Experiments With Ethnographic Method

George Marcus

Journal of Cultural Economy, 2014, vol. 7, issue 4, 399-410

Abstract: This paper uses two senses of the concept and practice of ‘prototype’ in its usual industry and design contexts to explore several experimental strategies in the pursuit and production of ethnographic research in its anthropological tradition. It is argued that the latter tradition of research requires new forms that impinge not so much on its established modes of scholarly communication – the article, the monograph – but on how it establishes the conditions of fieldwork in contemporary multi-sited spaces of complex assemblages and big projects through which ethnography operates and defines its objects of study. These forms are conceived as ‘third spaces’, materialized as staged occasions, studios, labs, established alongside the traditional serendipitous path of fieldwork, and involve explicit intellectual partnerships with persons who might otherwise be viewed as facilitators or subjects of research. These third spaces produce prototypes as accessible alternative products of contemporary ethnographic experiments. The author's recent experiments with collaborative research at the World Trade Organization is explored in these terms.

Date: 2014
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DOI: 10.1080/17530350.2013.858061

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