Advising Policymakers through the Media

Klaus Zimmermann ()

The Journal of Economic Education, 2004, vol. 35, issue 4, 395-406

Abstract: In the information age, an exchange with the media is part of the duties the economics profession has to deliver to educate the public. A key issue is the education of policymakers through the media. It is the silver bullet of policy advice in comparison to commissioned research and face-to-face advice provided to the politician. It also pleases the vanity of the scientist: Few economists are willing to sacrifice the celebrity of public visibility to the effectiveness of face-to-face advice. The author advocates for a stronger role of researchers in the public debate and suggests ways to become more influential. He argues that in the long run agenda setting is a more promising strategy than reactive press activities.

Date: 2004
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DOI: 10.3200/JECE.35.4.395-406

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