Segmenting landholders for improving the targeting of natural resource management expenditures

Mark Morrison, Jeanette Durante, Jenni Greig, John Ward and Eddie Oczkowski

Journal of Environmental Planning and Management, 2012, vol. 55, issue 1, 17-37

Abstract: Segmentation of landholders has rarely been undertaken in the natural resource management literature, yet it provides a rich set of information for planners to improve targeting of public investment and resources. Segmentation allows the identification of segments of landholders that are ‘investment ready’, their location and characteristics, and the land conservation incentive programmes that they would be most willing to participate in. Segments that are not investment ready are also identified, and the instances where they reside in critical ecological habitats. Further, segmentation analysis provides insight into constraints to participation among these segments. We report the results of a large-scale segmentation exercise involving qualitative research and a quantitative survey of 5904 landholders in Australia. Using several new constructs related to human capital, trust and social connectedness not previously used for segmentation, we find three mainstream and two lifestyle segments which differ substantially in their socio-demographics and their propensity to be involved in incentive programmes.

Date: 2012
References: View complete reference list from CitEc
Citations: View citations in EconPapers (9)

Downloads: (external link)
http://hdl.handle.net/10.1080/09640568.2011.575630 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:jenpmg:v:55:y:2012:i:1:p:17-37

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/CJEP20

DOI: 10.1080/09640568.2011.575630

Access Statistics for this article

Journal of Environmental Planning and Management is currently edited by Dr Neil Powe, Dr Ken Willis and George Bill Page

More articles in Journal of Environmental Planning and Management from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().