Effects of observability and complexity on farmers’ adoption of environmental practices

Laura McCann, Haluk Gedikoglu, Bob Broz, John Lory and Ray Massey

Journal of Environmental Planning and Management, 2015, vol. 58, issue 8, 1346-1362

Abstract: The ability of both regulators and farmers themselves to monitor the impact of environmental practices may be an issue with nonpoint source pollution. Effects that can be perceived via direct sensory evidence provide information at low cost. Results from a survey of livestock farmers suggest that a practice that has more obvious effects on water quality, manure application setbacks, is more likely to be adopted than a more complicated one with less visible effects, manure testing. Farmers’ perceptions of the profitability of the two practices were similar. The importance of observability and complexity has implications for educational programs.

Date: 2015
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DOI: 10.1080/09640568.2014.924911

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