 Elicitation of willingness to pay for upgradeable products with calibrated auction-conjoint methodV. Lobasenko and D. Llerena Journal of Environmental Planning and Management, 2017, vol. 60, issue 11, 2036-2055 Abstract: Understanding consumer preferences is a key element of new product development and sustainable consumption. Among sustainable products, we consider new products with upgradability properties. Upgradeability helps to prolong the lifespan of a product, satisfying changing consumer preferences and needs. This additional created value must be measured by willingness to pay premiums. This paper uses a method which valorizes each attribute of the product and analyzes the determinants of these premiums. A key advantage of the calibrated auction-conjoint method is the possibility of estimating numerous attributes with a large number of attribute levels. The results support the idea that consumers are willing to pay premiums for upgradeable, sustainable products, although these premiums are rather weak for some durable products in the study. Date: 2017 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:taf:jenpmg:v:60:y:2017:i:11:p:2036-2055 Ordering information: This journal article can be ordered from DOI: 10.1080/09640568.2016.1271776 Access Statistics for this article Journal of Environmental Planning and Management is currently edited by Dr Neil Powe, Dr Ken Willis and George Bill Page More articles in Journal of Environmental Planning and Management from Taylor & Francis Journals |
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