Green banking: the case of the commercial banking sector in Delhi NCR
Akanksha Choubey and
Journal of Environmental Planning and Management, 2022, vol. 65, issue 11, 1975-1998
Banking institutions are in a strategic position to implement the ‘Go Green’ strategy and can encourage other firms for the same. This qualitative study analyses the extent of green banking efforts within Delhi NCR and compares them with other organizations. Semi-structured in-depth interviews of 40 different bankers (including managing directors to branch managers) from 10 different public and private Indian banks were undertaken. Both primary and secondary data were collected. Qualitative exploratory research resulted in the following facts, (a) Bank’s eco-friendly practices are confined to being paperless, (b) Banks rarely enquire about the carbon footprint of the projects, (c) Banks recognize the requirements of government guidelines, (d) Systematic documentation of activities under corporate social responsibility (CSR) is lacking, (e) Insufficient awareness of green initiatives has been found amongst bank employees, (f) Green banking components such as bank size, reputation, age, profitability, and investors’ reaction, are motivating elements for banks’ green performance.
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